The Ultimate Guide to Video Marketing: 12 Types to Spark Every Brand’s Success

What is Video Marketing?

Video marketing is the practice of formation, creating, editing, and publishing video content to encourage your brand, business, or product. Social platforms you might practice for video marketing have Facebook, Instagram, Snapchat, TikTok, YouTube and Viemo.

Video marketing started serious in 2005 by the launch of YouTube. Google bought YouTube in October 2006, and by 2009 there existed seven changed ad formats on the platform.

As the skill to generate quality videos gets relaxed, it’s turn into more common with marketers. Then that’s not the only purpose video is the leading practice of communication today.

Why to use Video Marketing?

Video marketing’s possible to involve your customers and build brand awareness is now unparalleled. That’s unsurprisingly from the time when an amazing 73% of consumers prefer learning about a brand over video.

And to more maintenance this statistic, consider this. In excess of 91% businesses currently use video as a marketing tool. That’s telling. Thus, for your brand to remain related and top-of-mouth, you need to be an active player in the video marketing strategy.

At this time I have 5 solid reasons for clarifying why video marketing is important for your brand.

Videos Spread Faraway and Wide

Such as a marketer, you need your message to spread-out with lots of people. How do you make sure that happens? By leveraging digital marketing things that request to your target audience. One such tool is video.

Consider this: a report from Statist ’a tells that the normal internet user consumed 19 hours of online video content weekly in 2022. The report extra shows that in 2023, the consumption is 17 hours each week.

Videos Increase Changes and Sales

World-wide traffic won’t do your brand any good if it does not convert. And consumers are currently more wary of their hard earned money. As well as are fastly selective about what they purchase.

Thus, to stay competitive and increase changes and sales, your brand has to display its value. And what’s a healthier way to do that than with a sure and tested tool like video?

Indeed, that’s video marketing. Get a great 92% of marketers in 2023 report a better coming back on deal due to video content. More supporting video marketing is a must have in your marketing toolbox.

Adding Videos Improves your SEO Strategy

When you include videos into your brand’s content strategy, you are not one doing it for your possible consumers. You are also equalizing your SEO struggles in one fell down!

Indeed, that’s true. Search engines alike Google consider content with videos more attractive and valued for users. Hence, they are further possible to rank your website higher in Search Engine Result Page’s (SERPs).

Additionally, videos increase the stay time of users on your site. This can be about two times lengthier once videos are involved! And that’s what search engines need! Therefore further improving your sites is based on total SEO performance.

Videos Improve Social Media Engagement

You can leverage Social media to make trendy your brand.

Then, to catch the likes and shares going, you need to fill it with content that resounds with your target audience. Also with videos, you can do just that!

Nearly 66% of social media consumers like well attractive content having short-type videos.

Therefore, to become the most out of your social media platforms, added videos are the technique to go!

Video Induces Emotional Connections

The major driver of any purchase judgment is emotions. Therefore, relating facial expressions, actions, and even color in videos creates it relaxed for consumers to bond with your brand. This is an evolutionary feature.

Hence, wisely creating your videos to leverage these natural human instincts will generate your looked-for response. Also that’s to buying your products or services.

How to Create Video Marketing Strategy step by step?

1. Define your goals.
2. Select your Target audience.
3. Fixed a timeline and financial plan for your video.
4. Select the best platform to post your video.
5. Craft the messaging and choose the right type of video for your personality.
6. Decide what metrics you want to track and how you will measure success.

1. Define your goals.

Before you set up, record, or edit everything, start with a video marketing goal. Why? As every choice made thru the video making process will fact back to your video’s purpose and what act you do like your audience to complete after seeing it.

Wanting a clear purpose approved upon by your crew, you will hook yourself in a whirlwind of re-shooting, re-framing, and editing. That wastes lots of costly time. Thus, create the process with a pure strategy.

2. Select your Target audience.

The status of video and consumer created video content which means that you want to target a particular audience with every video. If you do not already have strong buyer personalities, start generating them instant. If you already have a fixed of buyer personalities, take care to update your personas to contain the most hot video research.

Confidently; you are previously on the social platforms that your target audience is and completely you want to do is incorporate video around. Still, you must be aware that different platforms are further matched for short-form or long-form video.

3. Fixed a timeline and financial plan for your video.

Imagine video as a shorter, speedier, and a lesser amount of costly version of your desired film. Although a video requests fewer properties to be successful, it can quiet be a time-consuming and costly process. You can save time and money with designing and project management.

Produce a clear timeline for every single phase of the procedure and strategy for special delays. Even a small video creation trusts on the skills of lots of different people. Thus, you need to understand that even with surprising challenges and changes you can still send your video on time.

4. Select the best platform to post your video.

Beforehand you start creating your video, keep thinking about where you are going to broadcast it. YouTube SEO is becoming as important as site SEO. Think about what general public on that platform are seeing for. You will also need to consider:

• Average view time.
• Size and sound limits.
• Campaign.
• Financial plan.
• Communities.

Where videos are normally used for advertising, a video does not just boost itself. A number of platforms have made-in vehicles for advertising, although others will want you to set in some time and struggle to catch more eyes on your video content.

5. Craft the messaging and choose the right type of video for your personality.

It’s essential to transfer a message with in your videos. If you are not sure from where to start, use any of these examples of marketing videos to encourage your video strategy.

If you are not sure what type of message is better for customers at different steps in the buyer journey, make straight your video messages with the flywheel.

6. Decide what metrics you want to track and how you will measure success.

Beforehand pitching into production, you want to explain your video goals and discover the best metrics to support you to understand whether you have seen those goals. You can use the metrics existing in the platform of your choice.

But this might make it possible. It’s difficult to track whether your video strategy is performing over time, which can also make it difficult to measure the effectiveness of multi-channel video strategies.

Instead, we recommend choosing several key performance indicators (KPIs) that align with your video goals. This list of metrics is a good place to start if you are not sure where to start tracking your video marketing.

Your Video Marketing Guide by Flywheel

Too often, companies jump at the chance to create their first video with a lack of thought. They spend the entire budget on an explainer video for their webpage, but once the project is complete, future video marketing strategy stops altogether.

Other businesses mix a lot of social videos. But they frequently just copy what they have seen, thus their videos do not tie to the challenges or behaviors of their audience.

Start with the inbound procedure.

The inbound approach is a marketing and sales approach that focuses on attracting customers over relevant and helpful content and relations. Every single video you generate must address your audience’s challenges and deliver a solution.

In the following segments, we will cover the kinds of videos that can be generated for every single step in Flywheel. To get start, I mention that you generate at least two videos for each segment.

• Attract
• Convert
• Close
• Delight

Attract:

In the attract step, our goal is to turn guests into visitors. Customers at this step are finding their challenges and deciding whether they must look for out a solution. Instances of videos in the “attract” phase contain:

• Short videos that know-it-all your brand’s personality.
• Understood leadership videos that display your leaders are a basis for industry news and visions.
• Brand films that share your ideals and task.
• Performers and how-to videos that offer related tips for resolving your audience’s pain point.

Convert:

When you have attracted video spectators and site visitors, it’s time to convert these visitors into tips. With most inbound marketing content, this means bring together contact info with a form. Video can support this process by suggesting a solution to the buyer’s problem. Our goal in the convert phase is to teach and motivate. Convert videos may contain:

• A webinar packed with strategic advice.
• Product examples sent thru email.
• Landing page marketing videos.
• Case readings.
• In depth performer and how to videos

Close:

When you have changed the right visitors into leads; it’s time to go hard for those leads into customers. Video marketing play very essential role in guiding leads into loyal customers. At the moment, the consumer is considering their options and making a purchase decision. Videos can describe how a product works and evoke emotions in behaviors that product descriptions cannot.

   Close Videos contain:

• Customers’ statements with related stories.
• In depth product samples.
• Culture videos that retail spectators on your value of service.
• Personalized videos that describe correctly how your product can aid their business.

Delight:

Later a sale has shut; video can be a supportive tool. In the course of the “delight” phase of the inbound procedure, your goal is to remain as long as remarkable content to consumers that increase value to their knowledge with your product or service.

You also need your customers to express their contacts about their knowledge or encourage your brand themselves. Therefore, the goal of this kind of video is to inspire your customers to embrace your brand and turn into brand evangelists.

Your leading chance to delight rises exact after the purchase. Consider referring a thank you video to relax them into the community.

By way of you develop your video marketing strategy; there are further kinds of marketing videos you can generate for each phase in the flywheel.

Types of Video Marketing

There are 12 types of video marketing, beforehand you started filming, and you have to choose which kind of video you have to create.

1. Brand Videos

Brand videos are usually generated as part of a bigger advertising campaign, showcasing the company’s dream, mission, or products and services. The purpose of brand videos is to create awareness about your company and brand and attract your target audience.

2. Demo Videos

Demo videos are the way which about how your product workings whether it’s taking audiences on a trip of your software or unboxing and checking a physical product.

3. Event Videos

Is your business presenting a conference, meeting conversation, fundraiser, or other type of event? Create a high spot reel or issue exciting interviews and presentations from the crowd.

4. Educational and How to Video

Instructional videos can explain your audience somewhat new. These marketing videos can similarly generate basic information to better understand your business and way out. Your sales and service crews can use videos like these as they work with clients.

5. Expert Videos

An interview with internal experts or understood leaders in your industry is the best way to build trust and expert witness with your target audience. Discover influencers in your industry and put those thoughts in front of your audience.

6. Animated Videos

Apple generated this animated video to share its goal of carbon neutrality. Animated videos can be a best format for difficult-to-understand thoughts that require solid visuals or to describe an abstract service or product.

7. Explainer Video

This kind of video can aid your audience realize why they want your product or service. Several explainer videos concentrate on the imaginary journey of a company’s primary buyer personality who is stressed with a problem. This person overcomes this problem with a business solution.

8. Case studies and customer testimonial videos

Your prospects need to know that your product can crack their definite difficultly. A great way to verify this is to make case study videos that feature your pleased, loyal customers. These people are your best promoters. Responsibilities and how your companies help-out them.

9. Live Videos

Live video gives your audience an exclusive, behind-the-scenes aspect at your company. It similarly appeals longer streams and higher engagement rates for the reason that live-stream talks, performances, and events boost spectators to comment with queries. Moreover, according to Statista, live stream videos reach about 23% of the world’s population.

10. Augmented Reality Videos (AR)

AR videos added a digital coating to what you’re viewing. E.g., you can place your smartphone’s camera in your drawing room and AR will let you see how a sofa may appear in your space.

11. 360° & Virtual Reality Videos

By 360° videos, spectators “scroll” about to see the content from every angle as if they were physically standing inside the content. This circular video style permits spectators to know-how a location or event, such as flying down a hill with Olympic skiers. Virtual Reality (VR) permits audiences to navigate and control their own experience. These videos are typically watched over devices such as the Oculus Quest 2 or Valve Index.

12. Personalized Messages

Video is a creative way to keep a conversation going or respond to someone thru email or text. By the power of video marketing, these personalized messages feel so genuine, or help you to build a solid connection and catch attention in a packed inbox

Video Spreading Strategy

The videos you create are just tools. They won’t magically bring results. This section specifically discusses various ways you can increase the reach and results of your videos to make maximum return on investment (ROI).

Which Platform to use to support your videos?

A video marketing strategy is much more than creating videos and making sure you added all the messages you want to send. No matter how great your video marketing videos are, if no one lookouts them, it won’t get you somewhere. It is very important to think through taking the precise platforms so that your videos catch the exposure they deserve.

Here are the some Perfect platforms you can use to for your Marketing Videos.

Social Media

In this case, social media is the best used platform to encourage your video marketing outdoor of your own website. Furthermore, if you generate vertical videos that have well conversion rates. With over 4.4 billion active users worldwide, social media can figure with a widespread range of outcomes you can complete from brand awareness to conversions.

With the massive numbers of users, it only makes sense that 91% of retail brands are actively using two or more social media platforms as marketing and PR channels.

That said, picking the precise social media platforms is an essential. Finally, no social media is generated the same. Your video marketing might do best on LinkedIn, but then when you host them on Facebook, there can be no appreciated impactful outcomes like you’ve been dreaming of.

Website             

Your website is the essential-use platform for your marketing videos. Did you know that a website is 53 times more expected to reach the first page of Google if it contains video?

You can post videos on potential pages like homepage, landing pages, product pages, and FAQ page. In this case, you must first realize the kind and purpose of your videos.

Video Hosting Sites

While we talking about video hosting sites, YouTube is maybe the main item that derives to your mind.

Actually, there are further video hosting sites that can aid you share your videos and clutch even more watches. A number of of them are even planned exactly for marketing purposes, which means you can improve your videos for target consumers.

Some widespread video hosting sites you can consider using to encourage your marketing videos outdoor of YouTube and your particular websites.

• Vid-yard
• Bright-cove
• Wistia
• Sprout-Social
• Loom

Email

When it comes to email marketing, you may be wondering if videos can really work. However, research displays that with the word “video” in the subject line of an email may raise conversions by 20%.

But, inserting videos in email can be pretty tough. Most email consumers do not care in-app video playback. The best result would stay to change the video with a short animated GIF.

But there are times when video marketing are essential to the immersion of your emails. Although we are on the topic, let’s talk about how you can set in videos in your emails and whether it’s value the struggle.

How to insert a video in email

Inserting a video in an email can negatively or positively impact the user skill. Well, there are a number of reasons to consider beforehand determining whether or not it’s a worthy attentiveness to insert videos in your email promotions.

Google Ad-Words

Encouraging your videos to get extreme publicity by means of organic, traditional techniques (like the platforms we just chatted about) takes time and patience to get observable results. If you need to get more real results in a shorter time, you can invest in paid video ads like Google Ad-Words.

Google Ad-Words for Video has two types of goals:

Brand Awareness and Reach:

Choosing video marketing this means your campaign can reach a lot of people for a small amount of cash, but it will not show in search results and the targeting is less correct.

Product and brand consideration:

This goal shows your ad in search results. For encouraging a product to potential consumers.

Selecting the Best Keywords

Once you have fixed up your Ad-Words campaign, you will want to add Google Ads keywords, which are a key factor in the ads’ skill to catch audience attention and make impact.

Once we are talking around Google Ads keywords, so that we are talking about the words and phrases that your target viewers habits to catch your videos in video marketing.

There are quite a few things to understand when selecting keywords for your Ad-Words campaign:

• Volume
• Competition
• Keyword Difficulty
• Cost Per Click
• Location

Conclusion

In today’s digital world, video marketing is not just a trend but it is an essential tool for every brand that aims to connect with the audience, boost engagement, and generate high sales.  From short, catchy social media clips that showcase in-depth product demos, video marketing are perfect for showcasing your brand, or easily communicating your messages.

By discovering different kind of video content and selecting the right platform, your brand can reach new heights or remain relevant in the competitive market. Make video marketing a part of your strategy, keep your audience in mind and build meaningful connections with your audience.

FAQ’S